Why I do what I do
But WHY? These two words can be the downfall of any organization looking to change the way they do things. If people don't understand why you do things the way you do them, then they are not likely to do anything you ask them to do. Simon Sinek (2009) studied many businesses and wrote a book about what he noticed the successful businesses did. The most successful businesses were the ones that clearly communicated the WHY behind their business for the employees and customers. They reached people's hearts and beliefs. Golden Circle Simon labeled what he found as the Golden Circle and explained that WHY is located at the center surrounded by HOW and WHAT. This diagram also matched our brains with the Limbic portion of our brains also located at the center of our brain surrounded by the Neocortex. The Limbic portion controls feelings such as trust and loyalty. I think of it as my gut feelings, I can't put into words why I feel the way I do and that is how the why ef...